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Citation flow is a metric developed by Majestic, a renowned SEO tool, to assess the influence and authority of a webpage based on its backlink profile. It provides valuable insights into the quantity of links pointing to a webpage from other sources. The concept behind citation flow is that the more links a webpage has from reputable and authoritative sources, the higher its citation flow score will be. Each link serves as a vote of confidence, indicating the webpage's credibility and importance. The calculation of citation flow begins with Majestic's vast web index, which contains data on billions of webpages and the links between them. By analyzing this data, Majestic's algorithm assigns a numerical score between 0 and 100 to represent the citation flow of each webpage. A higher citation flow score signifies a greater number of citations, indicating that the webpage is more likely to be trusted and authoritative in its field. However, it's important to note that citation flow alone does not indicate the quality or relevance of the linked content. Majestic's citation flow algorithm takes into account various factors to determine the score. These factors include the number of linking domains, the number of links from each domain, and the overall distribution of links across the web.

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